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Paul Rogers

quit his Quality Control job at General Motors back in 1987 to begin a new career in the bicycle industry. He immediately attended Barnett's Bicycle Institute, one of the premier bicycle mechanic schools, to provide clients with superior mechanical support. Using the knowledge gained from the institute, his experience with GM, and now over 30 years of bicycle sales, he continually works to improve the operations of the business and develop the skill sets of the firm’s employees. He still wrenches on most of the repairs that come through the doors and thoroughly enjoys helping people find the right products to achieve their cycling goals.  In November of 2018 he completed his 4th Ironman with his sons Taylor (bike fitter at the shop) and Ryan (Doctor of Podiatric Medicine and Surgery and has provided him with 3 beautiful  grandchildren). Paul has been married for 40+ years to his better half,  Kim, an RN at St John Health Systems.

Taylor Rogers

has decided to follow in his father’s footsteps and works at the shop full time. He has earned a degree in Marketing and Management from Grand Valley State University. Since joining the shop in 2013, he has gone thorugh a number of bike fit classes with ReTul (Toronto), BG Fit Level I (Specialized Bicycles in Morgan Hill, California) and ReTul Level II Aero Fit (Specialized Bicycles in Morgan Hill, California).  Taylor has been participating in triathlons since 2010, and has completed 6 Ironman Events (4x IM Florida & 2x IM Wisconsin) as well as many sprint, olympic, and half IM distance races. He dropped 4 1/2 hours from his IM Wisconsin in 2018 and raced to a 4th place AG podium spot at IM 70.3 Traverse City in 2019. Taylor got married in 2023 to his wife, Danielle, and they have 2 dogs, Bruce and Ben, who make occasional appearances at the shop.

Steve Zwierzchowski

has spent the last 15 years of his life in the bicycle industry. Steve’s passion for bicycles and mechanics began at a young age with riding BMX and skateboarding. He has trained and worked alongside some of the best  mechanics in Southeastern Michigan as well as receiving Service Writing training at the Trek Bicycle headquarters in Madison Wisconsin. Steve has a passion for thoroughness and customer service – he wants to make sure that your bike is operating the best it can the first time he works on it. In his spare time, Steve meticulously maintains his Honda Civic Si Hatchback and searches the depths of the world for Hot Wheels Super Treasure Hunts and other diecast chase cars. He is also a fabulous cook, loving boyfriend of 10+ years and a father to one furry cat child, Ra. If you ride or drive something cool, prepare to have him yell at you out the window of his car about it.